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L’Oreal Acquires Professional Hair Care Company ARTec

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By: TOM BRANNA

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L’Oreal, Paris, the world’s leading cosmetic company, announced the acquisition of ARTec Systems Group, Inc. through its wholly owned U.S. subsidiary, L’Oreal USA. Terms of the transaction were not disclosed.Headquartered in Long Island, NY and founded in 1990 by Mr. Leland Hirsch and Mr. Michael Mazzei, ARTec markets hair care and hair color products for the professional salon industry. Among the company’s brands are ARTec Color Deposit System, Textureline, Purehair, Kiw...

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